Juoksija (Runner) is a speciality magazine for endurance sports and condition training, with the main target groups of runners, skiers and cyclists. Established in 1971, it gives out 10 issues annually and has over 80 000 readers.
 
The collaboration between eTaika and Juoksija started at the beginning of the new millennium. eTaika has tailored electronic additional services at the side of the printed magazine to serve the magazine's special needs.
 
Juoksija offers its readers e.g. the Move! web trainer, a running event calendar, statistics and score services and a web shop. Move! users can select training programs to fit their training targets and motivation, e.g. for marathon, half marathon, cross country skiing, cycling trips or simply for improving their general running condition. The Juoksija services have over 2 000 visitors daily.
 
Better service to readers

The information systems tailored for Juoksija include subscriber registry that consists of  subscription handling, invoicing and accountancy. The registry has been integrated with the web shop, so that all invoicing is automatic.
 
'The automation of the subscription process has brought considerable savings to subscriber services and freed resources to customer service', describes Harri Hänninen, Juoksija's Sales and Marketing Manager.

 

'Juoksija will be among the first to adopt electronic invoicing when it becomes available', he continues.